PRODUCT LINE 02 · IN DEVELOPMENT
The same watch.
In your hand.
For thirty-six years foalert has lived in the kitchen. The next thirty-six, it lives in your pocket. foalert sense is the cellular-native successor — the same job we’ve done since 1989, on the network that follows you anywhere on the farm.
Why sense, why now
The barn changed. The job didn’t.
When we shipped the first foalert in 1989, every barn had a landline and someone in the kitchen. Today many farms have neither. sense was built for those farms — and for the breeder who’s not in the kitchen at 2 a.m. but twenty acres away in another barn.
01 · Reach
Anywhere on the farm.
Cellular and Wi-Fi built into the base station. No kitchen receiver, no landline, no dialer box. You get the alert wherever you have a signal.
02 · Multi-pen
Watch more than one mare.
A single sense base pairs with up to sixteen transmitters. One barn, one base, every mare in season — visible from the app.
03 · Twenty uses
A transmitter that lasts a season.
The classic single-use transmitter solved a problem when batteries were small. sense transmitters hold ~20 cycles each — designed for the way modern breeders actually use them.
2026
Pilot ships
16
Transmitters per base
20+
Uses per transmitter
0
Landlines required
A note for current owners
Your classic system isn’t obsolete the day sense ships.
It’ll keep working until you decide it shouldn’t.
We’ll keep manufacturing classic transmitters and dialers as long as there are receivers on farms — that’s the deal we made in 1989, and we’re not breaking it. sense is for farms whose situation changed, not a forced upgrade for farms whose system still works.
Pilot waitlist
We’re testing with a small group of breeders in 2026.
We’ll reach out as the pilot opens. No spam, no card on file, no commitment — just first access when it ships.